The reality of Baby Boomer brand loyalty
Which are more valuable- your brands or your customers?
10 steps to successful Corporate Branding
The Brand Exchange
Letting Consumers Design Their Own Experiences: Case for the Mass Customization Model
5 Rules for Virtual Brand Management
Brand Consistency Redefined
Branding Your Company Using the Internet
A misunderstood piece of the marketing mix.
Putting Mission Statements on Pillowcases
Emotional Engagement
The Next Big Thing in Brand Communication
Branding and the Environment
Upgrading Rural Customers to Branded Products
How internet is changing consumer expectations and setting new standards for branding
The 10th blogoversary—brand blessing or curse?
A New Approach to Loyalty Reveals Hidden Opportunities
Reaching the Wired Boomer
Brand Driving School
Leveraging New Technologies to Get Your Customers to WOW
Internal Brand Engagement: A Study of the Effect of Pride in Organizations
Brand Prototyping: Developing meaningful brands
The Seven Doors of Connection
Media in Transition—Culture in Transition
The 2007 Brand Marketers Report: Interbrand's Annual Survey on Brands and Branding
Consumers' contradictions: value and other brand attributes
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