Tuesday, December 4, 1:00 pm EST
Harris Interactive's Webinar on
Managing Customer Churn: Stickers, Switchers and Shoppers - Lessons from the Auto Insurance Industry
Monday, November 26, 2007
Saturday, November 24, 2007
Insurance Related Articles
Competitions heats up in Insurance Industry
American Health Care Industry faces more challenges
Term Life Insurance Rates Expected to Drop in 2008
World Insurance Report- Customer Satisfaction is no guarantee for loyalty
Why 2008 is shaping up to be a make or break year for the P/C Insurance Industry: Trends, Challenges and Opportunity
Predictive Modeling: Rules of Thumbs for Communicators
Predictive Analytics and Complex Event Processing Technology Move to Cutting Edge of Financial Services Industry
Top 10 Agent Best Practices
Online Insurance Sales and Marketing: What's Happening and What's Next
Life Insurance Sales Force Automation Requirements
American Health Care Industry faces more challenges
Term Life Insurance Rates Expected to Drop in 2008
World Insurance Report- Customer Satisfaction is no guarantee for loyalty
Why 2008 is shaping up to be a make or break year for the P/C Insurance Industry: Trends, Challenges and Opportunity
Predictive Modeling: Rules of Thumbs for Communicators
Predictive Analytics and Complex Event Processing Technology Move to Cutting Edge of Financial Services Industry
Top 10 Agent Best Practices
Online Insurance Sales and Marketing: What's Happening and What's Next
Life Insurance Sales Force Automation Requirements
Thursday, November 22, 2007
Advertising Research Articles
Breaking down the barriers to effective advertising
A process and program for improving advertising efficiency and effectiveness
Who's who in ad copytesting II
True circulation
High-touch vs. high-tech
A campaign for improvement
Advertising and packaging; Your product's voice and face
The new communications criteria in advertising research
A process and program for improving advertising efficiency and effectiveness
Who's who in ad copytesting II
True circulation
High-touch vs. high-tech
A campaign for improvement
Advertising and packaging; Your product's voice and face
The new communications criteria in advertising research
Branding Articles
The reality of Baby Boomer brand loyalty
Which are more valuable- your brands or your customers?
10 steps to successful Corporate Branding
The Brand Exchange
Letting Consumers Design Their Own Experiences: Case for the Mass Customization Model
5 Rules for Virtual Brand Management
Brand Consistency Redefined
Branding Your Company Using the Internet
A misunderstood piece of the marketing mix.
Putting Mission Statements on Pillowcases
Emotional Engagement
The Next Big Thing in Brand Communication
Branding and the Environment
Upgrading Rural Customers to Branded Products
How internet is changing consumer expectations and setting new standards for branding
The 10th blogoversary—brand blessing or curse?
A New Approach to Loyalty Reveals Hidden Opportunities
Reaching the Wired Boomer
Brand Driving School
Leveraging New Technologies to Get Your Customers to WOW
Internal Brand Engagement: A Study of the Effect of Pride in Organizations
Brand Prototyping: Developing meaningful brands
The Seven Doors of Connection
Media in Transition—Culture in Transition
The 2007 Brand Marketers Report: Interbrand's Annual Survey on Brands and Branding
Consumers' contradictions: value and other brand attributes
Which are more valuable- your brands or your customers?
10 steps to successful Corporate Branding
The Brand Exchange
Letting Consumers Design Their Own Experiences: Case for the Mass Customization Model
5 Rules for Virtual Brand Management
Brand Consistency Redefined
Branding Your Company Using the Internet
A misunderstood piece of the marketing mix.
Putting Mission Statements on Pillowcases
Emotional Engagement
The Next Big Thing in Brand Communication
Branding and the Environment
Upgrading Rural Customers to Branded Products
How internet is changing consumer expectations and setting new standards for branding
The 10th blogoversary—brand blessing or curse?
A New Approach to Loyalty Reveals Hidden Opportunities
Reaching the Wired Boomer
Brand Driving School
Leveraging New Technologies to Get Your Customers to WOW
Internal Brand Engagement: A Study of the Effect of Pride in Organizations
Brand Prototyping: Developing meaningful brands
The Seven Doors of Connection
Media in Transition—Culture in Transition
The 2007 Brand Marketers Report: Interbrand's Annual Survey on Brands and Branding
Consumers' contradictions: value and other brand attributes
Tuesday, November 20, 2007
Market Research Articles
Top 10 Trends-2007
Mapping Your Competitive Position
Cell phone-based feedback system lets Budget Rent A Car respond quickly and to customer complaints
Tektronix uses research to create key customer metrics and drive marketing and sales strategies
Working with difficult internal clients
Customer satisfaction and company dissatisfaction
A better customer satisfaction scale
A simple method of setting priorities for improving customer service
The Net Promoter Debate: A Summary
Research examines drivers of consumer trust in pharmaceutical and other brands
Embracing the Intricacies and Consumer Power of Female Baby Boomers
The Net Promoter Debate
Mapping Your Competitive Position
Cell phone-based feedback system lets Budget Rent A Car respond quickly and to customer complaints
Tektronix uses research to create key customer metrics and drive marketing and sales strategies
Working with difficult internal clients
Customer satisfaction and company dissatisfaction
A better customer satisfaction scale
A simple method of setting priorities for improving customer service
The Net Promoter Debate: A Summary
Research examines drivers of consumer trust in pharmaceutical and other brands
Embracing the Intricacies and Consumer Power of Female Baby Boomers
The Net Promoter Debate
Monday, November 19, 2007
Customer Satisfaction Articles
Linking customer satisfaction data with business metrics
As banks strive to build relationships, a national tracking study finds that good service is still key for customers
Study examines the link between hotel employee performance and guest satisfaction
Unlocking the value of your Customer Satisfaction Surveys
Designing Successful Customer Satisfaction Survey
Strategize for Customer Loyalty
Power-Up your organization for maximum retention
Best Practices in resolving Costumer Complaints
When Should Changes Be Made to a Customer Satisfaction Tracking Questionnaire?
Correct Positioning of a Customer Satisfaction Question
The Dog that Didn't Bark (More on Customer Comments)
Harris Interactive Study: Voice Automation Helps Companies Improve Customer Service
Do's & don'ts of customer satisfaction
How StorageTek built its B2B satisfaction and loyalty research program
Customer satisfaction and loyalty require ongoing measurement and analysis
Closing the customer satisfaction gap
Learning from customers' stories
Six key differences between online and offline customer satisfaction
Turning Customer Data
into Profits with a Spreadsheet- The Guide to Maximizing Customer Marketing ROI
Satisfaction Trap
Seller Beware: The Curse of the Disloyal Customer
Measuring Customer Loyalty and Customer Satisfaction
As banks strive to build relationships, a national tracking study finds that good service is still key for customers
Study examines the link between hotel employee performance and guest satisfaction
Unlocking the value of your Customer Satisfaction Surveys
Designing Successful Customer Satisfaction Survey
Strategize for Customer Loyalty
Power-Up your organization for maximum retention
Best Practices in resolving Costumer Complaints
When Should Changes Be Made to a Customer Satisfaction Tracking Questionnaire?
Correct Positioning of a Customer Satisfaction Question
The Dog that Didn't Bark (More on Customer Comments)
Harris Interactive Study: Voice Automation Helps Companies Improve Customer Service
Do's & don'ts of customer satisfaction
How StorageTek built its B2B satisfaction and loyalty research program
Customer satisfaction and loyalty require ongoing measurement and analysis
Closing the customer satisfaction gap
Learning from customers' stories
Six key differences between online and offline customer satisfaction
Turning Customer Data
into Profits with a Spreadsheet- The Guide to Maximizing Customer Marketing ROI
Satisfaction Trap
Seller Beware: The Curse of the Disloyal Customer
Measuring Customer Loyalty and Customer Satisfaction
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